Market leadership is about relevant offerings and transcendent stories. If you want to become a market leader you have to produce and distribute a story about your product or service that resonates with your desired audiences.
I’m a fan of the Jason Bourne movies with Matt Damon. It’s the one movie franchise I get excited about. In a few weeks Universal will release the latest entry, which features the return of original star Matt Damon after
My latest cover story for International Bowling Industry magazine is an interview with Ben Jones, one of the pioneers of freestyle skiing. Ben went on to become a serial entrepreneur in the hotel and family entertainment industries. He is now
Research studies and polls can be a great marketing and PR tool. But sometimes the data gets stretched beyond the limit of credibility. Netflix recently claimed that it is “twice as popular as watching “live” TV” based on a survey
The fried chicken chain formerly known as Kentucky Fried Chicken is showing a remarkable willingness to play with its brand in several current ad and marketing campaigns aimed at millennials. In the U.S.A., a growing list of popular comedians has
The achievements of the late Prince placed him among the elite of pop music stars: He sold over 100 million records worldwide, making him one of the best-selling artists of all time. He won seven Grammy Awards, a Golden
There are a lot of car commercials out there on TV and the web, most of them unremarkable in terms of story. At least 75% of them seem to feature good-looking people driving aimlessly around the deserted streets of downtown
Can free burritos help Chipotle maintain its market leadership? The company is certainly willing to try. The Associated Press reported today that Chipotle has plans to expand its burrito giveaway, part of its campaign to persuade people that its food
Sports mascots are like clowns; some people embrace them and some run away as fast as they can. At half-time on February 29, 2016, the Los Angeles Clippers basketball team introduced its new mascot, Chuck the Condor. Initial reaction has
Another grammatical barrier has been breached. In its 26th annual words of the year vote, the American Dialect Society voted for they used as a gender-neutral singular pronoun as the Word of the Year for 2015. They was recognized by
How influential was the late rock singer, actor and fashion icon David Bowie? A short list of big pop stars who borrowed his style or musical ideas includes Mick Jagger, Lady Gaga and Peter Capaldi, the current “Dr. Who.” Over