Number 1 on Google in six months

We created a website to educate the public about “greener” funerals and build awareness of our client, a distributor of ecologically-sustainable funeral products. We promoted the website with a mix of online press releases, search engine optimization and media placements including radio, print and blogs. Within six months of the launch, the site ranked #1 on Google for the search term “greener funerals.”

From stealth mode to 200 million households

A technology startup needed to emerge from “stealth mode” and establish itself as a contender in its category. We introduced the company to four major national research analysts. As a result, our client’s CEO was invited to speak at separate conferences sponsored by the Entertainment Technology Center of the University of Southern California, Dow Jones and Gartner. Following his appearance at the USC conference, the CEO was interviewed about the company’s product by “World Business,” a weekly TV show seen in more than 200 million households worldwide.

Keeping a camera company clicking

A leading international camera distributor needed to stay visible despite cuts to its advertising budget. We created a holiday campaign that promoted one of their product lines as colorful fashion accessories. The result was multiple editorial placements in “hot gift lists” in national teen magazines with a combined circulation of more than 800,000. These and similar tactics allowed the client to maintain high awareness among consumers and retailers.