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PR and media

KFC Nails an Old Slogan to Freshen It

The fried chicken chain formerly known as Kentucky Fried Chicken is showing a remarkable willingness to play with its brand in several current ad and marketing campaigns aimed at millennials. In the U.S.A., a growing list of popular comedians has

Robert Sax May 9, 2016May 17, 2016 Marketing, PR and media, Story and content 1 Comment Read more

Chipotle Gives Away Food to “Look like Chipotle Again”

Can free burritos help Chipotle maintain its market leadership? The company is certainly willing to try. The Associated Press reported today that Chipotle has plans to expand its burrito giveaway, part of its campaign to persuade people that its food

Robert Sax March 16, 2016 PR and media, Transcendent Leadership No Comments Read more

Chipotle’s Challenge Goes Beyond Food Safety

Chipotle Mexican Grill is a 900 lb. burrito in the restaurant industry, with 1,755 stores and more than $4 billion in sales in 2014. In twenty years, founder Steve Ells grew a single restaurant into a market leader in the

Robert Sax December 29, 2015December 30, 2015 PR and media, Story and content, Transcendent Leadership 1 Comment Read more

The Gray Lady On Gender-Neutral Pronouns

Meet the pronoun “Mx.”, which may become the “Ms.” of the gender-neutral era. From the New York Times column on style and usage, a snapshot of what keeps writers and journalists (and sociologists) up at night.

Robert Sax December 4, 2015 PR and media, Story and content No Comments Read more

Use a Story to Make a Bio Memorable

The biographical profile, or “bio,” is a staple of press kits and websites and I have written hundreds of them. The biggest challenge is to make them memorable. I always look for a fact or anecdote that will make my

Robert Sax November 19, 2015November 19, 2015 PR and media, Story and content No Comments Read more

You Never Know Where a Pitch will Land

In media relations and baseball, pitching is where the action begins. But whether you are pitching a fastball or a story idea, where the pitch ends up is never a sure thing. That’s why I find pitching the most challenging

Jule Ridge November 5, 2015November 17, 2015 Marketing, PR and media, Story and content No Comments Read more

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  • Spoiler alert: Universal Pictures’ Bourne Campaign
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