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Transcendent Leadership

A Freestyle Approach to Business

My latest cover story for International Bowling Industry magazine is an interview with Ben Jones, one of the pioneers of freestyle skiing. Ben went on to become a serial entrepreneur in the hotel and family entertainment industries. He is now

Robert Sax July 11, 2016July 11, 2016 Transcendent Leadership No Comments Read more

R.I.P. Prince

R.I.P. Prince

  The achievements of the late Prince placed him among the elite of pop music stars: He sold over 100 million records worldwide, making him one of the best-selling artists of all time. He won seven Grammy Awards, a Golden

Robert Sax April 21, 2016 Transcendent Leadership No Comments Read more

The Man You want to Hate but Can’t

There are a lot of car commercials out there on TV and the web, most of them unremarkable in terms of story. At least 75% of them seem to feature good-looking people driving aimlessly around the deserted streets of downtown

Robert Sax March 29, 2016March 29, 2016 Marketing, Story and content, Transcendent Leadership, Uncategorized 5 Comments Read more

Chipotle Gives Away Food to “Look like Chipotle Again”

Can free burritos help Chipotle maintain its market leadership? The company is certainly willing to try. The Associated Press reported today that Chipotle has plans to expand its burrito giveaway, part of its campaign to persuade people that its food

Robert Sax March 16, 2016 PR and media, Transcendent Leadership No Comments Read more

Ch-Ch-Ch-Changes: David Bowie as Transcendent Rock Star

Ch-Ch-Ch-Changes: David Bowie as Transcendent Rock Star

How influential was the late rock singer, actor and fashion icon David Bowie? A short list of big pop stars who borrowed his style or musical ideas includes Mick Jagger, Lady Gaga and Peter Capaldi, the current “Dr. Who.” Over

Robert Sax January 12, 2016January 12, 2016 Story and content, Transcendent Leadership, Uncategorized 1 Comment Read more

Chipotle’s Challenge Goes Beyond Food Safety

Chipotle Mexican Grill is a 900 lb. burrito in the restaurant industry, with 1,755 stores and more than $4 billion in sales in 2014. In twenty years, founder Steve Ells grew a single restaurant into a market leader in the

Robert Sax December 29, 2015December 30, 2015 PR and media, Story and content, Transcendent Leadership 1 Comment Read more

J.J. Abrams on “Star Wars,” Communal Experience and Myth

The Los Angeles Times ran a Q&A today with J.J. Abrams, the director of “Star Wars: The Force Awakens.” He talks about the powerful communal experience of watching the film in a theater, which ties in well with the mythic

Robert Sax December 14, 2015December 16, 2015 Story and content, Transcendent Leadership, Uncategorized No Comments Read more

Kobe Bryant: A Market Leader Moves On

On November 30, Kobe Bryant of the Los Angeles Lakers announced that he would retire at the end of the 2015-16 National Basketball Association season. Given that the woeful Lakers are highly unlikely to make the playoffs that would put

Robert Sax December 14, 2015December 14, 2015 Story and content, Transcendent Leadership No Comments Read more

Recent Posts

  • Spoiler alert: Universal Pictures’ Bourne Campaign
  • A Freestyle Approach to Business
  • Netflix More Popular than TV? Check the Fine Print
  • KFC Nails an Old Slogan to Freshen It
  • R.I.P. Prince

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  • Spoiler alert: Universal Pictures’ Bourne Campaign
  • A Freestyle Approach to Business

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