Market leadership is about relevant offerings and transcendent stories. If you want to become a market leader you have to produce and distribute a story about your product or service that resonates with your desired audiences.
Spoiler alert: Universal Pictures’ Bourne Campaign
I’m a fan of the Jason Bourne movies with Matt Damon. It’s the one movie franchise I get excited about. In a few weeks Universal will release the latest entry, which features the return of original star Matt Damon after