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Marketing

Spoiler alert: Universal Pictures’ Bourne Campaign

I’m a fan of the Jason Bourne movies with Matt Damon. It’s the one movie franchise I get excited about. In a few weeks Universal will release the latest entry, which features the return of original star Matt Damon after

Robert Sax July 12, 2016July 12, 2016 Marketing, Story and content No Comments Read more

Netflix More Popular than TV? Check the Fine Print

Research studies and polls can be a great marketing and PR tool. But sometimes the data gets stretched beyond the limit of credibility. Netflix recently claimed that it is “twice as popular as watching “live” TV” based on a survey

Robert Sax May 24, 2016May 24, 2016 Marketing, Story and content No Comments Read more

KFC Nails an Old Slogan to Freshen It

The fried chicken chain formerly known as Kentucky Fried Chicken is showing a remarkable willingness to play with its brand in several current ad and marketing campaigns aimed at millennials. In the U.S.A., a growing list of popular comedians has

Robert Sax May 9, 2016May 17, 2016 Marketing, PR and media, Story and content 1 Comment Read more

The Man You want to Hate but Can’t

There are a lot of car commercials out there on TV and the web, most of them unremarkable in terms of story. At least 75% of them seem to feature good-looking people driving aimlessly around the deserted streets of downtown

Robert Sax March 29, 2016March 29, 2016 Marketing, Story and content, Transcendent Leadership, Uncategorized 5 Comments Read more

Why the Force is still with “Star Wars”

“Star Wars: The Force Awakens” is the latest chapter in the popular and long-running “Star Wars” saga, which began in 1977. The film opens in December 2015 and you can bet it will be huge at the box office. A

Robert Sax November 30, 2015December 2, 2015 Marketing, Story and content No Comments Read more

You Never Know Where a Pitch will Land

In media relations and baseball, pitching is where the action begins. But whether you are pitching a fastball or a story idea, where the pitch ends up is never a sure thing. That’s why I find pitching the most challenging

Jule Ridge November 5, 2015November 17, 2015 Marketing, PR and media, Story and content No Comments Read more

Recent Posts

  • Spoiler alert: Universal Pictures’ Bourne Campaign
  • A Freestyle Approach to Business
  • Netflix More Popular than TV? Check the Fine Print
  • KFC Nails an Old Slogan to Freshen It
  • R.I.P. Prince

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  • Spoiler alert: Universal Pictures’ Bourne Campaign
  • A Freestyle Approach to Business

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