Leading Your Market

Market leadership is about relevant offerings and transcendent stories. If you want to become a market leader you have to produce and distribute a story about your product or service that resonates with your desired audiences.

Kobe Bryant: A Market Leader Moves On

On November 30, Kobe Bryant of the Los Angeles Lakers announced that he would retire at the end of the 2015-16 National Basketball Association season. Given that the woeful Lakers are highly unlikely to make the playoffs that would put

The Gray Lady On Gender-Neutral Pronouns

Meet the pronoun “Mx.”, which may become the “Ms.” of the gender-neutral era. From the New York Times column on style and usage, a snapshot of what keeps writers and journalists (and sociologists) up at night.

Why the Force is still with “Star Wars”

“Star Wars: The Force Awakens” is the latest chapter in the popular and long-running “Star Wars” saga, which began in 1977. The film opens in December 2015 and you can bet it will be huge at the box office. A

Use a Story to Make a Bio Memorable

The biographical profile, or “bio,” is a staple of press kits and websites and I have written hundreds of them. The biggest challenge is to make them memorable. I always look for a fact or anecdote that will make my

You Never Know Where a Pitch will Land

In media relations and baseball, pitching is where the action begins. But whether you are pitching a fastball or a story idea, where the pitch ends up is never a sure thing. That’s why I find pitching the most challenging

Don’t Get Social without a Good Story

Social media has become a staple of marketing but it can be a mixed blessing. On the plus side, you can go directly to your target audience, bypassing any filtering of your story by an editor or reporter. On the