Chipotle Mexican Grill is a 900 lb. burrito in the restaurant industry, with 1,755 stores and more than $4 billion in sales in 2014. In twenty years, founder Steve Ells grew a single restaurant into a market leader in the
J.J. Abrams on “Star Wars,” Communal Experience and Myth
The Los Angeles Times ran a Q&A today with J.J. Abrams, the director of “Star Wars: The Force Awakens.” He talks about the powerful communal experience of watching the film in a theater, which ties in well with the mythic
Kobe Bryant: A Market Leader Moves On
On November 30, Kobe Bryant of the Los Angeles Lakers announced that he would retire at the end of the 2015-16 National Basketball Association season. Given that the woeful Lakers are highly unlikely to make the playoffs that would put
The Gray Lady On Gender-Neutral Pronouns
Meet the pronoun “Mx.”, which may become the “Ms.” of the gender-neutral era. From the New York Times column on style and usage, a snapshot of what keeps writers and journalists (and sociologists) up at night.
Why the Force is still with “Star Wars”
“Star Wars: The Force Awakens” is the latest chapter in the popular and long-running “Star Wars” saga, which began in 1977. The film opens in December 2015 and you can bet it will be huge at the box office. A
Use a Story to Make a Bio Memorable
The biographical profile, or “bio,” is a staple of press kits and websites and I have written hundreds of them. The biggest challenge is to make them memorable. I always look for a fact or anecdote that will make my