There are a lot of car commercials out there on TV and the web, most of them unremarkable in terms of story. At least 75% of them seem to feature good-looking people driving aimlessly around the deserted streets of downtown
L.A. Clippers Give Fans the Bird
Sports mascots are like clowns; some people embrace them and some run away as fast as they can. At half-time on February 29, 2016, the Los Angeles Clippers basketball team introduced its new mascot, Chuck the Condor. Initial reaction has
Ch-Ch-Ch-Changes: David Bowie as Transcendent Rock Star
How influential was the late rock singer, actor and fashion icon David Bowie? A short list of big pop stars who borrowed his style or musical ideas includes Mick Jagger, Lady Gaga and Peter Capaldi, the current “Dr. Who.” Over
J.J. Abrams on “Star Wars,” Communal Experience and Myth
The Los Angeles Times ran a Q&A today with J.J. Abrams, the director of “Star Wars: The Force Awakens.” He talks about the powerful communal experience of watching the film in a theater, which ties in well with the mythic
Don’t Get Social without a Good Story
Social media has become a staple of marketing but it can be a mixed blessing. On the plus side, you can go directly to your target audience, bypassing any filtering of your story by an editor or reporter. On the