“Star Wars: The Force Awakens” is the latest chapter in the popular and long-running “Star Wars” saga, which began in 1977. The film opens in December 2015 and you can bet it will be huge at the box office. A
Use a Story to Make a Bio Memorable
The biographical profile, or “bio,” is a staple of press kits and websites and I have written hundreds of them. The biggest challenge is to make them memorable. I always look for a fact or anecdote that will make my
You Never Know Where a Pitch will Land
In media relations and baseball, pitching is where the action begins. But whether you are pitching a fastball or a story idea, where the pitch ends up is never a sure thing. That’s why I find pitching the most challenging