In media relations and baseball, pitching is where the action begins. But whether you are pitching a fastball or a story idea, where the pitch ends up is never a sure thing. That’s why I find pitching the most challenging
Don’t Get Social without a Good Story
Social media has become a staple of marketing but it can be a mixed blessing. On the plus side, you can go directly to your target audience, bypassing any filtering of your story by an editor or reporter. On the