Research studies and polls can be a great marketing and PR tool. But sometimes the data gets stretched beyond the limit of credibility. Netflix recently claimed that it is “twice as popular as watching “live” TV” based on a survey by E Poll Research of 1,488 persons aged 13-54, all of whom had streamed a full length program within the last six months. That makes for a catchy headline, but the data doesn’t seem convincing as evidence of such a major change in how consumers get their TV on. While the study results show that millenials stream TV more, Baby Boomers and Gen Xers were pretty evenly split between streaming, live TV and DVR use. Do those millennials even have cable or satellite service? Netflix and other streaming services may indeed get there some day, but until then they may be overplaying the story.
You can read the study press release at E Poll’s site.