SAX PR-Marketing

Menu

  • HOME
  • ABOUT
  • CONTENT
    • NEWSLETTER ARCHIVE
    • ARTICLES
    • WRITING SAMPLES
  • RESULTS
    • CLIENTS
    • TESTIMONIALS
    • SUCCESS STORIES
  • CONTACT

Story and content

Why the Force is still with “Star Wars”

“Star Wars: The Force Awakens” is the latest chapter in the popular and long-running “Star Wars” saga, which began in 1977. The film opens in December 2015 and you can bet it will be huge at the box office. A

Robert Sax November 30, 2015December 2, 2015 Marketing, Story and content No Comments Read more

Use a Story to Make a Bio Memorable

The biographical profile, or “bio,” is a staple of press kits and websites and I have written hundreds of them. The biggest challenge is to make them memorable. I always look for a fact or anecdote that will make my

Robert Sax November 19, 2015November 19, 2015 PR and media, Story and content No Comments Read more

You Never Know Where a Pitch will Land

In media relations and baseball, pitching is where the action begins. But whether you are pitching a fastball or a story idea, where the pitch ends up is never a sure thing. That’s why I find pitching the most challenging

Jule Ridge November 5, 2015November 17, 2015 Marketing, PR and media, Story and content No Comments Read more
  • Next »

Recent Posts

  • Spoiler alert: Universal Pictures’ Bourne Campaign
  • A Freestyle Approach to Business
  • Netflix More Popular than TV? Check the Fine Print
  • KFC Nails an Old Slogan to Freshen It
  • R.I.P. Prince

RSS SAX PR-Marketing

  • Spoiler alert: Universal Pictures’ Bourne Campaign
  • A Freestyle Approach to Business

Copyright © 2025 SAX PR/Marketing — All rights reserved.