Market leadership is about relevant offerings and transcendent stories. If you want to become a market leader you have to produce and distribute a story about your product or service that resonates with your desired audiences.
Chipotle’s Challenge Goes Beyond Food Safety
Chipotle Mexican Grill is a 900 lb. burrito in the restaurant industry, with 1,755 stores and more than $4 billion in sales in 2014. In twenty years, founder Steve Ells grew a single restaurant into a market leader in the