The fried chicken chain formerly known as Kentucky Fried Chicken is showing a remarkable willingness to play with its brand in several current ad and marketing campaigns aimed at millennials. In the U.S.A., a growing list of popular comedians has
Can free burritos help Chipotle maintain its market leadership? The company is certainly willing to try. The Associated Press reported today that Chipotle has plans to expand its burrito giveaway, part of its campaign to persuade people that its food
Chipotle Mexican Grill is a 900 lb. burrito in the restaurant industry, with 1,755 stores and more than $4 billion in sales in 2014. In twenty years, founder Steve Ells grew a single restaurant into a market leader in the
Meet the pronoun “Mx.”, which may become the “Ms.” of the gender-neutral era. From the New York Times column on style and usage, a snapshot of what keeps writers and journalists (and sociologists) up at night.
The biographical profile, or “bio,” is a staple of press kits and websites and I have written hundreds of them. The biggest challenge is to make them memorable. I always look for a fact or anecdote that will make my
In media relations and baseball, pitching is where the action begins. But whether you are pitching a fastball or a story idea, where the pitch ends up is never a sure thing. That’s why I find pitching the most challenging